Category: Branding

The rebranding of Walmart in 2025 stands as a masterclass in subtlety and strategic evolution. Unlike the bold overhauls seen in the luxury sector or disruptive industries, Walmart has embraced a “phantom rebrand”—one that maintains the essence of the brand...

In the dense jungle of rebranding, where competition for attention is as fierce as ever, Jaguar’s attempt to reposition itself feels less like a calculated leap forward and more like the erratic flail of someone trying to delete their past...